Zojirushi Fresh Brew Plus Thermal Carafe Coffee Maker

Zojirushi Fresh Brew Plus Thermal Carafe Coffee Maker Review

Brand: Zojirushi
Released: January 2019
Updated: 2 weeks ago
3.8
Consolidated expert score
84
Review insights
21
Scored features
7
Expert reviews

Bottom Line

Choose it if you want a durable thermal carafe, easy filling, iced-coffee capability, and hot batch coffee for hours. Skip it if you prioritize fast brewing, low price, or consistently smooth flavor over heat retention.

Best for

Best for batch-coffee drinkers who value a durable thermal carafe, easy filling, and coffee that stays hot without a warming plate. It also suits buyers who specifically want an iced-coffee-capable thermal brewer.

Not for

Not for buyers who prioritize fast brew times, low cost, compact footprint, or consistently smooth flavor above heat retention. It is also risky for shoppers worried about leak or overflow complaints.

Verdict

Reviewer evidence makes the Fresh Brew Plus look like a carafe-first coffee maker. Its best-reviewed strengths are heat retention, a sturdy no-drip thermal pot, removable reservoir, and useful batch-brewing convenience. Several reviewers also liked the iced-coffee mode and simple controls. The tradeoff is that brew quality is not universally trusted: one CNET review found the coffee bitter and over-extracted, while other reviewers called it smooth, tasty, or excellent after grind adjustments. Speed and value are the weakest parts, with repeated concerns about slow brewing, a high price, and reported leaks or overflowing baskets.

Compared in Reviews

Products reviewers directly compared with this model, grouped into quick takeaways.

Bonavita BV1900TS

  • Better: countertop footprint CNET says the Zojirushi uses more counter space than the compact Bonavita BV1900TS.
  • Better: brew quality and value CNET recommends the Bonavita instead because the Zojirushi's bitter brew is not worth the price.

Capresso MT600

  • Similar: size CNET places the Zojirushi in the same general size class as the Capresso MT600.

Cuisinart DCC-3400 12-Cup Programmable Thermal Coffeemaker

  • Better: value and reported issues Foodal presents the Cuisinart as a comparable choice that covers the same role with fewer reported issues.

Feature Scorecards

Summary

21 reviewed features
  • Very positive 4.5-5.0 33% 7 features
  • Positive 3.5-4.4 38% 8 features
  • Neutral 2.5-3.4 19% 4 features
  • Negative 1.5-2.4 10% 2 features
  • Very negative below 1.5 0% 0 features

Pros

  • 5.0
    based on 7 reviews
    Pot function: 5.0, based on 7 reviews
    The thermal pot is the clearest strength, with every supporting review praising long heat retention or coffee that stays hot without a hot plate.
  • 5.0
    based on 1 review
    Recognition and certifications: 5.0, based on 1 review
    Recognition evidence is limited to The Spruce Eats naming it the best iced-coffee option in its tested thermal-carafe roundup.
  • 4.8
    based on 3 reviews
    Build quality and durability: 4.8, based on 3 reviews
    Build quality evidence centers on a solid-feeling, sturdy stainless thermal carafe and handle, with reviewers expecting durability from the carafe materials.
  • 4.8
    based on 2 reviews
    Automation and sensors: 4.8, based on 2 reviews
    Automation evidence is positive where reviewers evaluate automatic bloom and automated cleaning as useful, taste-improving or maintenance-simplifying features.
  • 4.8
    based on 2 reviews
    Iced / cold-brew function quality: 4.8, based on 2 reviews
    Iced-coffee evidence is positive, with one tested review naming it best for iced coffee and another reviewer calling the feature solid.
  • 4.7
    based on 7 reviews
    Water system, maintenance and descaling: 4.7, based on 7 reviews
    The removable tank, easy filling, cleaning alerts, and automated descale cycle are consistently treated as practical strengths.
  • 4.5
    based on 6 reviews
    Cup, tray and carafe handling: 4.5, based on 6 reviews
    The carafe and pouring system draw strong praise for heat retention and no-drip handling, though one reviewer notes it can retain the last drops.
  • 4.3
    based on 3 reviews
    Capacity: 4.3, based on 3 reviews
    Capacity evidence is positive for batch use, with reviewers pointing to the large carafe, 10-cup scale, and preference for the Zojirushi when brewing batches.
  • 4.2
    based on 3 reviews
    Heating-element power: 4.2, based on 3 reviews
    Heating evidence is mostly strong because reviewers confirm or praise water near the ideal brewing range, though one video review ties that heat to slow extraction.
  • 4.1
    based on 7 reviews
    Design, ergonomics and footprint: 4.1, based on 7 reviews
    Ergonomics are mostly praised for easy controls, removable tank access, and cabinet-friendly swing-out parts, but footprint is a drawback for some reviewers.
  • 4.0
    based on 1 review
    Popularity: 4.0, based on 1 review
    Popularity evidence is limited to Foodal reporting that a large majority of verified Amazon purchasers give it top marks.
  • 3.9
    based on 7 reviews
    Overall user experience: 3.9, based on 7 reviews
    Overall experience is mixed, spanning 5-star enthusiasm and lovely daily-use praise against CNET's low score and Foodal's 'decent but not special' view.
  • 3.8
    based on 3 reviews
    Filter: 3.8, based on 3 reviews
    Filter and basket evidence is mixed: swing-out/front-load access is praised, while reported overflowing baskets are a meaningful concern.
  • 3.8
    based on 7 reviews
    Brewing performance and consistency: 3.8, based on 7 reviews
    Brewing performance ranges from 5-star praise and strong owner-style enthusiasm to severe criticism for bitter extraction and long brew cycles.
  • 3.8
    based on 6 reviews
    Espresso and beverage quality: 3.8, based on 6 reviews
    Taste evidence is sharply split: some reviewers called the coffee delicious, smooth, tasty, or best-in-class, while CNET found it bitter, over-extracted, and unpalatable.

Cons

  • 3.3
    based on 2 reviews
    Portability and travel-friendliness: 3.3, based on 2 reviews
    Portability evidence is mixed: one reviewer liked taking the carafe to work, while tested coverage called the machine bulky and 9 pounds.
  • 2.8
    based on 4 reviews
    Accuracy of marketing claims: 2.8, based on 4 reviews
    Marketing-claim accuracy is mixed: heat-retention and temperature claims receive some support, but several tests found lower-than-claimed temperature, slow brewing, or poor flavor outcomes.
  • 2.6
    based on 4 reviews
    Speed and time-to-cup: 2.6, based on 4 reviews
    Speed is a recurring weakness: reviewers describe a slower-than-most brew cycle, extra bloom time, and CNET measurements outside preferred timing guidance.
  • 2.5
    based on 5 reviews
    Design flaws: 2.5, based on 5 reviews
    Design-flaw evidence includes bulk, possible overflow, carafe-only brewing limits, a loud alarm, and reported leaks or overflowing baskets.
  • 2.0
    based on 1 review
    Warranty and Customer support: 2.0, based on 1 review
    Warranty evidence is limited but negative, with Foodal calling the one-year warranty skimpy compared with similarly priced models.
  • 1.7
    based on 3 reviews
    Value and Price: 1.7, based on 3 reviews
    Value evidence is mostly negative at full price, with reviewers calling it expensive or saying the price does not fit its performance and reported issues.

Compared With Category Average

Compared with other Coffee Machines, this product is above average in Pot function, Build quality and durability, Cup, tray and carafe handling, below average in Value and Price, Warranty and Customer support, Speed and time-to-cup.

Summary

8 compared features
  • Above average 0.4+ pts higher 63% 5 features
  • Same as average within 0.3 pts 0% 0 features
  • Below average 0.4+ pts lower 38% 3 features
Attribute This product Category average Difference
Value and Price 1.7 4.0 -2.4
Warranty and Customer support 2.0 3.8 -1.8
Speed and time-to-cup 2.6 4.2 -1.6
Pot function 5.0 3.8 +1.2
Build quality and durability 4.8 3.9 +0.9
Cup, tray and carafe handling 4.5 3.7 +0.8
Iced / cold-brew function quality 4.8 3.9 +0.9
Water system, maintenance and descaling 4.7 4.0 +0.7

FAQ

Does the Zojirushi Fresh Brew Plus keep coffee hot?

Yes. Reviewers consistently praised the thermal carafe for keeping coffee hot for hours, including lab-style temperature checks and long real-world use.

Does it make good-tasting coffee?

The evidence is mixed. Some reviewers called the coffee smooth, tasty, or the best drip coffee they had used, while CNET found it bitter and over-extracted.

Is the carafe easy to pour from?

Mostly yes. Several reviewers praised the no-drip spout, thumb-activated pour button, and solid feel, though one noted the carafe can hold back the last few drops.

Is it easy to clean and maintain?

Reviews praise the removable reservoir, removable parts, cleaning light, and automated descaling cycle. Foodal also reports recurring leak and overflow complaints that make reliability a caveat.

Is the iced-coffee mode worthwhile?

The iced-coffee evidence is positive. The Spruce Eats named it best for iced coffee, and a video reviewer called the iced-coffee feature solid.

Is it worth the price?

Value is one of the weakest areas. Multiple reviewers call it expensive or say better-value alternatives exist, especially for buyers who care more about brew flavor than carafe heat retention.

Sample Expert Reviews We Analyzed

These are a few of the reviews included in our analysis.

Video Reviews

Article Reviews

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