Privacy provisions are stronger than usual for a smart speaker, with a physical mic kill switch and frequent mentions of local processing for Sonos Voice Control. Reviewers generally treated this as a meaningful positive.
Privacy concerns were minor but real in the reviews: there is mic mute, yet at least one reviewer disliked the lack of a true hardware microphone disconnect.
Account creation and app ecosystem requirements are mentioned as a drawback by some, especially when setup pushes users toward additional platforms; privacy prompts are noted during onboarding.
Privacy concerns are raised around ThinQ requiring an account and requesting personal data and permissions (including location). This is framed as disproportionate for a Bluetooth speaker by at least one reviewer.